To take full advantage of the potential that WEB 3.0 provides, Picipo is starting to integrate the Picipo token into the platform and thus taking the first steps to transfer control to the community.
For rapid development, we have identified the following fundamental areas of the Picipo token utility:
- tools that are available to the Picipo users;
- decentralised governance.
Now we will dwell in more detail on the tools that will be available to the Picipo users:
Social mechanics
Picipo will provide an opportunity for its users to communicate directly on the platform, it will become available to send direct messages to any user, create group chats on various topics, comment on artworks, create collaborations, send offers to buy out an NFT that is not on sale, etc. All this functionality will be provided to users within packages, which can be accessed with the $PICIPO tokens.
Advertising on the platform
Every day it becomes more and more difficult for the NFT creators to distinguish themselves on marketplaces. Some use wash trading to create fake NFT history, while others use active advertising campaigns on social networks. The community desperately lacks the possibility of paid promotion within marketplaces.
We are confident that the early implementation of an AD cabinet on our platform could, in principle, change the marketing of NFTs. This will ensure that advertising budgets flow from small non-professional players to the hands of professional marketers who can increase cost efficiency.
All proceeds from advertising artworks within the platform will be used to buy the $PICIPO token from the market to replenish the Artist Foundation, the funds of which will be spent on promoting NFTs outside the platform in accordance with the needs of professional Foundation members.
Special projects
We see a great demand from the community to launch NFT projects for games, art, music. At the same time, they need their own marketing campaign not only within the framework of any marketplace, but as a separate project with the possibility of a full-fledged presentation of the content.
Special Projects are NFT collections that focus on one topic. A separate landing page is used, but within the Picipo ecosystem.
Anyone can contact the Picipo team and we will create a special project.
At the same time, you do not need to pay anything, you need to buy and hold $PICIPO tokens on you wallet.
Decentralised governance. Artist Foundation.
The first step in the development of decentralised governance is the already launched decentralised moderation. This is an extremely important element for the development of the platform, since it will be the fundamental issue to develop control and curation system, and the participation of talented creators will be scaled up. The moderators include famous artists, collectors, leaders of major collaborations. Moderation fees come from the Artist Foundation, as they actually become its first members.
Next, we will introduce new incentives, such as:
- reward for attracting new users;
- participation in voting;
- remuneration for supervising and special projects’ discovery.
This article is the first part of the $PICIPO utility description, in the next overview we will touch on the topics of staking, NFT + Defi protocol, etc.
